Healthcare is full of data. Here's how to utilize it.
Blog post from Heap
Digital health is gaining attention due to the wealth of health data available from various sources, but effectively utilizing this data requires understanding its significance and acting on it. Steven Aldrich, Co-CEO of Ragnarok agency, suggests that healthcare brands can enhance digital health by defining standards, conducting data audits, developing data strategies, and implementing data enablement with partners like Heap. Atria Senior Living's case study illustrates the benefits of modernizing analytics, such as improved behavioral segmentation, funnel analysis, journey mapping, session replay, and accelerated insights, which led to increased conversion rates and enhanced customer experience. The text emphasizes that a robust data infrastructure and advanced analytics tools can drive business growth and improve digital experiences across industries.