Heap has introduced new Marketo and Intercom Connectors to enhance B2B marketing and customer engagement by personalizing automated campaigns based on customer behavior insights, without the need for engineering involvement. These integrations allow marketers to capture and utilize behavioral data to tailor email and in-app campaigns, aiming to increase customer engagement, adoption rates, and reduce churn. The bi-directional nature of these connectors enables measurement of campaign impact on product usage and customer behavior, offering tailored solutions such as product-led growth messaging and personalized feature discovery. Additionally, Heap has improved its report management and usability features, including increased file upload limits and a collapsible web Event Visualizer navbar, while continuing to support the latest Android SDK developments. These enhancements are driven by user feedback, with Heap encouraging ongoing input to further develop its analytics platform.