Echosec, a company leveraging product analytics during the COVID-19 pandemic, utilized Heap's data insights to improve efficiency and user engagement amidst the shift to remote work. By identifying low-usage features, Echosec was able to reallocate resources to revenue-generating opportunities, saving two sprints worth of maintenance work. The company's product allows users to search by geolocation, keyword, or author name across social media and news sources, and through data analysis, they realized the importance of geographical parameters in queries, increasing keyword query usage by over 55% in new accounts. Collaboration across product, customer success, and account management teams was enhanced by insights from Heap, which informed better customer outcomes and communication strategies. The ability to segment users, observe usability patterns, and adjust the user interface based on data from Heap has been crucial, especially in adapting to the changing demands and challenges presented by the pandemic.