Understanding and optimizing user experiences in digital platforms hinges on effectively capturing and analyzing data to reveal user needs and behaviors. While collecting comprehensive data across platforms can be challenging, utilizing hybrid data collection methods that combine manual and automated approaches can ensure a reliable and holistic view of the user journey. This comprehensive data enables the segmentation of users into cohorts, aiding in targeted investments and personalization to increase user activation. However, large datasets can complicate analysis, making it crucial to employ digital insights platforms that can automatically highlight overlooked patterns and friction points. Integrating qualitative insights, like session replays, with quantitative data provides a fuller understanding of user actions and motivations, facilitating data-driven decision-making and maximizing business impact. Investing in a digital insights platform ensures critical insights are not missed, and tools like an ROI calculator can help quantify the potential benefits of such investments.