The company transitioned from an annual Hack Week, focused on creating proof-of-concept demos, to a biannual Ship Week, emphasizing the delivery of live, ready-to-use features within a week. This change aims to address the limitations of Hack Week, where promising ideas often remained unrealized due to the time required to develop a full version. Ship Week has proven successful, generating ambitious projects that bring immediate value and revealing gaps in the regular engineering processes, such as prioritization and execution inefficiencies. It also serves as a diagnostic tool, highlighting areas that may lack ownership or are underexplored, and showcases the cost of adherence to typical processes. Despite its success, challenges remain, such as post-week project wrap-ups and the unique burden on platform teams during Ship Week. The company continues to iterate on the event to enhance its effectiveness, encouraging collaboration and early design involvement to maintain project momentum.