In a market characterized by an abundance of choices and heightened consumer expectations, businesses face significant pressure to deliver immediate satisfaction through their products or services. Traditional sales and marketing models, heavily reliant on human intervention, often fail to meet these expectations, prompting a shift towards Product-Led Growth (PLG). PLG is a strategy that emphasizes product usage as the primary driver of customer acquisition, retention, and monetization, allowing the product to effectively sell itself. The blog post delves into two prevalent PLG motions: self-serve, where users independently navigate the product, and sales-assisted, which provides some level of guidance. It discusses the metrics used to evaluate PLG success, such as activation, engagement, and monetization, alongside north star metrics like retention and resurrection rates. Recognizing that PLG is not a one-size-fits-all solution, the post advises companies to customize their go-to-market strategies based on their specific product and business stage, encouraging the formation of cross-functional teams to support user flows and align with broader company strategies.