Blue Green, a company known for its low-code/no-code web technology aimed at optimizing digital experiences, has joined Heap, a leader in analytics capabilities. Since its inception in 2009, Blue Green has focused on using visual-first methodologies to enhance customer journey mapping and optimize conversion rates. Frustrated by the limitations of existing analytics tools, Blue Green developed its own patented technology for visual-first customer journey analytics. This merger with Heap, which excels in capturing behavioral data and shares a similar culture and values, aims to enhance the combined offerings for marketers and experience designers by providing new tools and insights for optimizing digital customer journeys. Integration efforts are underway, with Blue Green continuing to maintain its partnerships and focus on strategic growth opportunities alongside Heap.