Heap has introduced several updates and new features designed to enhance user experience and data analysis capabilities. A significant development is the partnership with Iterable, which enables digital marketers to better target customers with personalized, cross-channel communication through the new Iterable Connector, leading to higher conversion rates. Additionally, Heap has improved report governance by allowing admins to archive and restore unused reports, maintaining a clean data environment. The platform has also enhanced data contextualization by automatically adding property explanations to graphs, making it easier for users to understand data insights. The Funnel feature has been redesigned with a new interface and customizable conversion windows, providing more granular insights and flexibility in tracking conversions. Finally, dataset administrators can now export event definitions, segments, and properties as CSV files, ensuring alignment across the company.