Ken Lynch from Reciprocity Labs discusses the implications of the General Data Protection Regulation (GDPR), a framework by the European Union aimed at safeguarding the personal data of EU citizens. The regulation affects companies worldwide that handle EU citizens' data, requiring them to comply with GDPR standards to avoid legal consequences and protect their reputation. The process involves forming a dedicated GDPR team, identifying data sources, ensuring governance and accountability, protecting data, conducting impact assessments, and ensuring vendor compliance. Lynch emphasizes that while compliance may seem daunting, with the right tools and procedures, companies can effectively manage personal data, adhere to GDPR requirements, and demonstrate their commitment to data protection.