Boosting Web Performance for a Global Fashion Retailer
Blog post from Harper
A major North American fashion retailer, experiencing slow website performance that affected user experience, SEO, and revenue, partnered with Harper to modernize its edge architecture and optimize caching, resulting in significant speed and caching improvements. The retailer initially faced challenges with long load times and poor Core Web Vitals, particularly on product detail pages, due to inefficient caching practices that caused high latency and infrastructure costs. Harper facilitated a rapid transition to a new edge platform, extending cache durations and implementing full edge replication to enhance performance globally while reducing origin load. Additionally, Harper deployed HTTP 103 Early Hints to improve visual rendering times by allowing browsers to preload critical assets. This collaboration led to a 70% reduction in load times, improved Core Web Vitals, and increased conversion rates, demonstrating how strategic optimization of caching and content delivery can enhance user experience and drive business growth for e-commerce retailers.
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