Harness has announced the acquisition of Split Software to enhance its feature management and experimentation capabilities, aiming to deliver the most powerful offering in the industry. Split Software, known for its advanced feature flagging, A/B testing, and real-time experimentation, will be integrated into Harness's existing suite of DevOps products to enable faster and safer software updates. Jyoti Bansal, CEO of Harness, highlights the importance of feature management and experimentation in the software development lifecycle, emphasizing the need for real-time insights into the impact of newly released features on business outcomes. The acquisition reflects the growing market demand for comprehensive solutions that seamlessly integrate feature management into the entire software delivery platform. Bansal, a seasoned entrepreneur and co-founder of Harness, has been impressed with Split's team since 2016, and sees this collaboration as a means to provide significant value to customers while maintaining a competitive edge in the evolving software delivery landscape.