Feature flags, also known as feature toggles, are a powerful tool for software development teams, enabling them to conditionally turn sections of code on or off, which facilitates controlled rollouts, experimentation, and rapid feedback. This practice enhances development velocity, reduces risk, and allows for seamless feature management across teams by decoupling feature release from code deployment. Feature flags are beneficial for various organizational roles, including developers, product managers, sales, and support teams, allowing for increased engineering velocity and efficient management of new features. They offer capabilities such as A/B testing, progressive delivery, and the ability to manage betas and early access features. While implementing feature flags can present challenges as they scale, solutions like Harness provide platforms to quickly and effectively integrate feature flags into workflows, offering secure, performant, and scalable management tools that help teams maximize the potential of feature flags throughout the software delivery lifecycle.