Twilio has integrated Split, a feature management platform, to enhance its experimentation capabilities, enabling faster and more data-driven product decisions. As Twilio sought to innovate in API services, they recognized the need for extensive product experimentation to inform decision-making and drive key metrics like sales and product adoption. After evaluating various options, Twilio chose Split for its flexibility, scalability, and ability to seamlessly integrate with their internal systems. Split's platform allows Twilio to run full-stack experiments, ensuring consistent user experiences and efficient data collection on feature variations. This adoption has allowed Twilio to conduct experiments significantly faster than if they had developed the platform in-house, while also enabling multiple teams to organize their experiments within a single environment. The use of Split provides Twilio with a robust solution for testing features in production and supports their internal experimentation needs, ultimately contributing to more efficient and informed product development.