Split has launched "Switch," an AI-powered developer assistant designed to enhance the in-app development experience by utilizing a GenAI chatbot to provide immediate assistance with common issues, leveraging publicly available blogs and tech documents. The rollout of Switch commenced with a progressive release to early adopters, utilizing Split's platform to ensure a safe and efficient launch through feature flags and monitoring capabilities. The tool aims to assist developers at various levels of expertise, offering solutions, advice, and multilingual support, while also preparing for future iterations that may integrate customer data upon opt-in. The launch is part of Split's broader strategy to integrate AI into its feature management platform, aiming to streamline development workflows and enable smarter feature management and experimentation.