Harness Feature Flags, a new addition to the Harness Software Delivery Platform, enhances feature delivery by integrating feature flag management into the CI/CD pipeline, focusing on developer experience, management, governance, and reducing deployment risks. Traditionally, software feature releases are fraught with risks due to the simultaneous deployment to all users, leading to potential customer dissatisfaction and complex rollback processes. Current tools often fail to meet the needs for speed and risk minimization, as they rely on outdated methodologies that don't fully embrace feature flags. Harness Feature Flags addresses these challenges by offering a simple UI-based workflow and integrating governance and verification processes that ensure compliance and minimize negative impacts. It allows organizations to create visual feature release pipelines, making feature flag management a seamless part of the software development lifecycle. Despite existing solutions in the market, Harness Feature Flags distinguishes itself by providing a more integrated and efficient approach, allowing teams to achieve higher engineering velocity without compromising existing processes.