Split's new integration with Datadog RUM (Real User Monitoring) enhances product development by providing teams with crucial insights into user experience, allowing for more frequent and innovative releases without compromising quality. This collaboration overlays feature flag information on RUM data, enabling teams to monitor real-time user activity and quickly address issues by rolling back or shutting off problematic features. The integration allows for detailed feature flag analysis, including user exposure and error counts, and can break down information by dimensions like country and browser type. To utilize this integration, teams need the latest Datadog RUM Browser SDK and Split's SDK for feature flag evaluation reporting. Split positions itself as a comprehensive feature management and experimentation solution, facilitating faster, safer, and more insightful product releases while emphasizing continuous improvement and strong customer support.