Reducing cycle time, from code commit to deployment, is crucial for enhancing engineering velocity and team satisfaction, with feature flags playing a significant role in this process by allowing code delivery and feature release to be decoupled. This separation enables teams to implement safer and more efficient iterations, resulting in smaller pull requests and faster reviews. Companies that focus on reducing cycle time typically report higher employee satisfaction and retention. The time between code commitment and production release, or cycle time, can be improved by measuring it as a Service Level Objective (SLO) and utilizing strategies such as limiting multitasking and reducing pull request sizes. Feature flags contribute to reducing cycle time by improving collaboration and allowing for incremental changes, which facilitate quicker reviews and approvals. Investing in continuous integration tools and automation can further reduce the time to deploy by increasing confidence in the deployment process. The article underscores the importance of balancing speed and thoroughness in reviews and suggests that feature management solutions like Split can enhance feature release speed and safety by providing better visibility and data-driven insights.