Split's engineering team is embedding experimentation into their development process through their initiative, Split @ Split, which utilizes their own feature management platform to enhance product improvement. This effort involves close collaboration between internal teams and Experimentation Advisors, focusing on the use of feature flagging, progressive rollout, monitoring, measurement, and testing to refine user experiences. One key experiment led by Frontend Engineer Nicolino Ayerdi aims to improve functionality for editing or deleting environments, driven by qualitative and quantitative data insights. The experimentation process emphasizes thorough preparation, teamwork, and post-experiment cleanup to manage technical debt and foster continuous learning. The initiative not only aims to refine Split's platform but also to gather insights applicable to their customer base, reinforcing their commitment to enabling efficient and reliable feature management and experimentation practices.