Continuous Integration and Continuous Deployment/Delivery (CI/CD) are pivotal in modern software development, streamlining the process from design to deployment by automating workflows and enhancing code quality. This approach allows developers to release code in small batches, facilitating frequent testing and collaboration, which minimizes errors and ensures high-quality releases. CI/CD accelerates release cycles, enabling multiple deployments after thorough testing without compromising quality, thus fostering customer loyalty by reducing lead and response times. The method also aids in early detection and isolation of bugs, easing maintenance and updates while reducing costs. By shortening the development cycle and improving mean time to resolution, CI/CD enhances productivity, competitiveness, and time-to-market goals. As the software industry evolves, adopting CI/CD becomes increasingly essential for maintaining an efficient and satisfied development team, despite potential challenges in its implementation.