Marketron, a leading provider of revenue management solutions for media outlets, transformed its software delivery process by adopting Harness, significantly increasing its deployment frequency and reducing deployment times. Previously, Marketron struggled with infrequent bi-annual deployments, relying on Jenkins and manual processes, which resulted in a labor-intensive 4-hour downtime window and a preference to avoid frequent updates due to potential revenue-impacting issues. Under the leadership of Mike Jackson, the new SVP of Software Engineering, the company initially doubled its deployment frequency to quarterly releases, but this proved insufficient for their goals, particularly in light of a planned migration to AWS and Kubernetes. Faced with the choice of hiring more staff or improving their tools, Marketron chose to implement Harness, which enabled them to increase production deployments to a monthly schedule and slash deployment time to just one hour. This change also facilitated 1200 non-production deployments monthly, enhancing testing and service quality, and marking a significant modernization of their software delivery process.