Before joining Webflow as a product educator, the author was an active community member and later became instrumental in enhancing Webflow’s social media engagement using Gumloop, an AI-powered automation tool. Initially overwhelmed by over 500 daily mentions across various social channels, Webflow struggled to efficiently identify and respond to posts in need of attention. By implementing Gumloop, Webflow automated the process of analyzing posts for sentiment and priority, significantly improving their response rate and community interaction while reducing manual workload. This AI-driven approach allowed Webflow to engage with users effectively and efficiently by surfacing only the posts requiring immediate action, thus transforming community management from a time-consuming task into a streamlined operation. The success of this workflow prompted expansion across multiple channels, including Reddit, Twitter, Webflow’s forum, and YouTube comments, ultimately leading the author to join the Gumloop team to help others harness the power of AI automation.