The upcoming release of a new Visual Editor aims to provide users with the ability to design, implement, and analyze A/B tests directly from their browser without needing to write code. Initially launched in beta to assess interest, the positive feedback led to an accelerated development timeline, especially after the discontinuation of Google Optimize, to offer an alternative for its 250,000 users that integrates seamlessly with Google Analytics. The updated Visual Editor, rebuilt from scratch, includes improvements such as a transition from iframes to a Chrome extension for better security and functionality, integration with JavaScript and React SDKs for shared implementation and faster load times, and enhanced assignment and targeting rules for visual experiments. Future plans for the Visual Editor include features like custom JavaScript injection and multi-page experiments. Scheduled for release next week, it will initially be available to GrowthBook Pro and Enterprise customers, with efforts underway to make it accessible to a wider audience.