As AI chatbots like ChatGPT and Claude rise in popularity and become significant sources of information, businesses must adapt their online strategies to remain visible. Gartner predicts a 25% decrease in traditional search engine usage by 2026, as AI platforms gain traction, already showing an 80.92% year-over-year growth. The shift from traditional SEO to Generative Engine Optimization (GEO) requires companies to focus on being cited by AI rather than just ranking high on Google or Bing. GEO involves optimizing content for AI selection through methods like providing original statistics, using clear and fluent writing, and engaging in community platforms. Despite the emergence of GEO, SEO remains crucial as AI chatbots rely on traditional search engines for real-time information retrieval. The integration of multi-modal content and the strategic use of UTM parameters are essential in tracking AI-driven traffic, which often appears as "Direct" in analytics. This evolving landscape signals a move from competition for keyword rankings to a focus on being the AI's trusted source, emphasizing the importance of adapting to these changes to maintain online visibility.