GrowthBook has launched as a native integration in the Experimentation category on the Vercel Marketplace, offering developers an efficient way to incorporate feature flagging and A/B testing into their Vercel projects. This integration simplifies the setup process, provides unified billing, and ensures ultra-low latency performance by utilizing Vercel's global edge network to eliminate API call bottlenecks. Developers can access GrowthBook directly from the Vercel dashboard, sync feature flags to Vercel Edge Config for real-time control, and leverage GrowthBook's comprehensive analytics suite for experiment analysis. The integration is particularly suited for Next.js applications and is designed to work with various frameworks through GrowthBook's extensive SDK library. GrowthBook offers enterprise-grade features like advanced targeting, statistical analysis, and multi-armed bandits, with a developer-friendly pricing model that includes a free tier and scalable Pro plan billed through Vercel. This addition to the Vercel Marketplace allows developers to seamlessly add sophisticated feature management and experimentation capabilities to their projects, enhancing their ability to test, iterate, and optimize web applications efficiently.