The text explores the transformative impact of AI, likening it to historical technological shifts such as electricity and television, and emphasizes the importance of reimagining systems to fully leverage new technologies. It discusses how early technological adopters often misuse new innovations by applying old paradigms, as exemplified by industries initially misusing electricity and television content being borrowed from radio formats. The article highlights the accelerated pace of AI adoption, with ChatGPT reaching a billion searches per day in less than a year, underscoring the existential threat to companies that fail to adapt. GrowthBook's approach to AI is presented as a case study, demonstrating a commitment to reimagining their offerings in the A/B testing and product analytics space through brainstorming and the development of new AI-driven features. The conclusion urges companies to treat AI as a new paradigm, emphasizing the need for AI-native designs that focus on transforming user experiences and workflows rather than merely adding isolated features.