How to safely work with another company's data

Data sharing is crucial in modern businesses, but it comes with privacy risks. Synthetic data can enable secure data sharing by reducing the risk of linkage attacks that compromise sensitive information. In this blog post, a hypothetical scenario demonstrates how synthetic data can be used to build predictive machine learning models while protecting customer privacy. The use of synthetic data generated through models like CTGAN significantly reduces the likelihood of linkage attacks and provides high-quality statistical patterns for downstream machine learning tasks.