In the realm of software engineering and production operations, the piece argues for a shift from solely celebrating on-call heroes who address immediate incidents to recognizing proactive efforts that prevent issues. While on-call engineers are often heralded for fixing critical problems, this culture can lead to burnout and turnover. The text suggests that organizations should not only reward reactive problem-solving but also incentivize proactive measures that reduce downtime and enhance system reliability. By sharing success stories and metrics related to proactive strategies, such as reduced alert fatigue or diminished turnover, teams can foster a culture of continuous improvement and collaboration. The narrative underscores the importance of acknowledging unseen efforts that contribute to overall system stability and encourages a balanced approach to recognizing both reactive and proactive achievements.