Grafana Labs employs the practice of 'dogfooding,' using their own products internally throughout the development process to improve their offerings, particularly in the realm of Grafana Cloud alerting. By integrating new products within their own workflow in a 1:1 manner, without shortcuts, they uncover unique use cases and gather iterative feedback that propels product development and enhances customer experience. This approach also involves a controlled rollout strategy, starting with internal teams and select customers before a full-scale launch, allowing for rolling updates and feedback-driven improvements. The process not only fosters adaptability among engineers but also ensures that the products are refined and robust by the time they reach the end users. The commitment to using their own tools helps Grafana Labs maintain an engaging development process and promises a more effective alerting experience for their customers.