In a discussion at ObservabilityCON 2021, representatives from Snyk, TripAdvisor, and Citibank shared insights on their observability strategies, focusing on their use of Grafana to effectively scale observability across their organizations. Each company started from different points but converged on Grafana for its flexibility and integration capabilities. Snyk, with its small team, emphasized the importance of a single platform, using Grafana alongside Prometheus and experimenting with Tempo. TripAdvisor adopted Grafana to create more interactive and user-friendly dashboards while transitioning to the cloud, specifically AWS, and exploring tools like Tempo and Loki. Citibank, dealing with a legacy stack, used Grafana to consolidate data from various niche tools, enabling a comprehensive view of business processes. The "big tent" philosophy of Grafana allowed these organizations to expand their monitoring capabilities without extensive integration efforts. The panelists highlighted the shift from vertical to more collaborative, horizontal workflows, along with the role of service level objectives (SLOs) and machine learning in the future of observability. The session underscored the evolving nature of observability as a critical component of their business strategies.