Playtime 2017: Find success on Google Play and grow your business with new Play Console features

In 2017, Google Play introduced new features and innovations to help app and game developers succeed in a rapidly growing market, with over 8 billion new installs per month globally. Key initiatives include the revamped Play Console, which offers tools to improve app quality and manage releases, as well as the Google Play Security Reward Program to incentivize security research. Developers can benefit from enhanced features such as Android vitals, pre-launch reports, and expanded device coverage to address performance issues. Additionally, Google Play supports subscription business growth with improved billing management and testing tools. The platform is enhancing user experience through curated content, improved game discovery features, and Android Instant Apps integration. These efforts aim to foster a trusted ecosystem and facilitate app developers in achieving their business objectives.