Now in BigQuery: batch queries and a connector for Excel

BigQuery has enhanced its flexibility for both developers and analysts by introducing batch queries and a connector for Microsoft Excel, catering to a wide range of business use cases such as optimizing advertising campaigns and understanding customer behavior. The new batch priority queries allow developers to execute queries at a lower cost, suitable for non-urgent tasks like nightly report updates, with execution times ranging from 30 minutes to 3 hours. Additionally, the BigQuery Connector for Excel enables users to run BigQuery queries directly from Excel, facilitating data integration, pivot tables, and chart creation, thereby expanding BigQuery's usability for those familiar with Excel's 'External Data' functionality. These updates aim to provide more cost-effective and accessible data analysis tools for businesses, encouraging feedback and further feature development through community engagement on platforms like Google+.

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