Not your average app building competition: The AdMob Student App Challenge

The AdMob Student App Challenge, launched by Google, invites students worldwide to participate in a mobile app development competition, reflecting the increasing significance of mobile technology as it surpasses desktop usage. Participants are tasked with building an Android or iOS app and devising a business plan that effectively demonstrates project management, user acquisition, and monetization strategies using AdMob. The competition offers enticing prizes, including a week-long trip to San Francisco with a visit to the Googleplex, a feature on the Google Play Store, a promotional video, and Google schwag. The overall winner and regional finalists will also receive Google devices and increased visibility through features on the AdMob website. The challenge began on January 28, 2016, and participants have until June 28, 2016, to submit their entries.

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