NET-A-PORTER.COM brings fashion and commerce to Google TV

NET-A-PORTER.COM, a premium online luxury fashion retailer, became the first to integrate commerce on Google TV with their web app, NET-A-PORTER TV, launched on May 6, 2011. The app offers an innovative shopping experience by allowing users to view designer runway shows and interviews, while dynamically displaying a product carousel that matches the outfits featured in the videos. Users can explore details of luxury items from designers like Phillip Lim and Alexander Wang, adding them to a shopping cart for later purchase on their main site. The app's development, managed by the NET-A-PORTER Labs team, involved splitting the interface into video and user sections, utilizing a lightweight JavaScript MVC framework for video handling and jQuery for UI navigation. This seamless integration of video content and shopping provides a relaxed and interactive user experience ideal for the living room setting. The app's technical sophistication is further detailed in an article by NET-A-PORTER Labs members James Christian and Scott Seaward, revealing insights into the app's development process and design.

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