Making money with Google In-App Payments for the Web

Google has introduced the developer API for In-App Payments for the web, which was announced at Google I/O and is now available to US developers in sandbox mode, with a broader consumer and international launch expected later. Developed following Google's acquisition of Jambool, the project incorporates Social Gold technology to create a streamlined payment platform that emphasizes simplicity. The API requires only two calls to process payments and is designed to enhance user experience by allowing payments without leaving the app or re-entering billing details. Users who have previously made purchases on platforms like Google Checkout, Android Market, and YouTube Movies can use their existing accounts for quick transactions. The payment model is straightforward, with a 5% processing fee and no additional setup or monthly costs, applicable whether apps are distributed independently or via the Chrome Web Store. Currently available in JavaScript, with a Flash version forthcoming, the API aims to increase revenue through improved customer conversion rates by keeping users engaged in applications.

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