“Level up” your gaming business with new innovations for apps

Mobile gaming is evolving into a significant business opportunity, with game developers projected to capture nearly half of the $189 billion market for in-app purchases and advertising by 2020. At the 2017 Game Developers Conference, Google announced several innovations aimed at enhancing monetization and user engagement for mobile games. Among these are new playable ad formats that allow users to try games directly from ads, increasing the likelihood of qualified installs and long-term engagement. Additionally, Google introduced an auto-flip feature for video ads, which optimizes horizontal videos for vertical viewing, resulting in higher click-through rates. The integration of Firebase Analytics offers developers deeper insights into player behavior and game performance, enhancing their ability to build sustainable gaming businesses. These innovations reflect the increasing sophistication of mobile advertising and analytics tools, supporting developers in reaching and engaging their audiences more effectively.