Learn top tips from Kongregate to achieve success with Store Listing Experiments

Kongregate, a mobile games publisher, successfully utilized Store Listing Experiments on the Google Play Developer Console to significantly increase their game installs by 45 percent. By conducting A/B tests on icons, screenshots, and text descriptions for their game Global Assault, they identified a new icon that boosted installs by 92 percent and improved screenshot variants by 14 percent. This process involved testing with different audience sizes and analyzing which elements resonated most with users. Key figures from Kongregate shared insights on optimizing mobile game listings, emphasizing the importance of testing icons first due to their significant impact, maintaining focus by not testing too many variables simultaneously, and ensuring experiments run long enough to achieve statistical significance. They also highlighted the value of learning from tests where control attributes outperform variants, as these can provide lessons for future iterations.