Jason Grigsby’s DOs and DON’Ts of Mobile Strategy

In a presentation at Google's Web Exponents speaker series, Jason Grigsby, a leader in mobile web development, shared insights on mobile strategy, emphasizing the importance of understanding customer needs and the devices they use. He highlighted the necessity of looking beyond native apps to mobile web technologies like SMS and MMS, ensuring a consistent user experience across devices, and recognizing the significance of mobile context. Grigsby advised against assuming app downloads, relying on Flash, and making information such as store locations hard to find, while stressing that simplicity doesn't equate to lack of functionality. He also discussed the challenges of delivering the right content across varied devices, advocating for strategies like integrated image resizing, video conversion, and API usage to separate content from markup, with NPR cited as a successful example. The talk underscored the ongoing need for frameworks that facilitate these practices while acknowledging the substantial design effort required from developers.

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