How We Made the CES 2024 AR Experience: Android Virtual Guide, powered by Geospatial Creator

At CES, Google introduced a 360° event-scale augmented reality (AR) experience at their booth to enhance attendee engagement, utilizing Google’s latest AR technologies in partnership with Left Field Labs and Adobe. The experience featured the Android Bot as a virtual guide, offering seamless navigation and delightful AR content, such as generative AI wallpapers and interactive versions of Android on Sphere. Geospatial Creator, powered by ARCore and Photorealistic 3D Tiles from Google Maps Platform, was pivotal in visualizing and anchoring digital content within the real-world setting of the Las Vegas Convention Center. Attendees accessed the experience through a simple QR scan, bypassing the need for app downloads, and could interact with various demo stations and navigation tools. The initiative showcased how location-based AR can transform event experiences by blending digital and physical worlds, offering both entertainment and practical navigation solutions.

No tracked trend matches for this post yet.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.