Help users find, interact & re-engage with your app on the Google Assistant

Google Assistant has introduced a series of updates aimed at enhancing user interaction with apps through improved discovery, engagement, and re-engagement features. These updates include an enhanced app directory with trending sections and autocomplete functionality, new subcategories for more precise app discovery, and the implementation of implicit discovery, allowing users to find apps via contextual queries. The introduction of a "For Families" badge will help users identify family-friendly apps, and international support has been expanded to include several additional languages. To create a more engaging user experience, features such as speaker-to-phone transfer, personalized app experiences, and advanced SSML audio design have been added. Developers can now utilize a cancel event for improved conversation closure and account linking at appropriate times during user interactions. For re-engagement, features like daily updates and a new push notification API are available, alongside enhanced directory analytics to help developers understand user interactions better. These updates are designed to make Google Assistant a more dynamic and versatile platform for both developers and users.