Grow your app installs with App Invites from Google

Google's App Invites, launched in beta for both Android and iOS, aims to help app developers increase their user base and engagement through referrals, recommendations, and personalized onboarding experiences. This tool allows developers to tap into users' device and Google-wide contacts to drive referrals, offering features like deep linking to custom experiences and actionable invite cards that can include install buttons directly in email invites. Early adopters, such as UrbanSitter, The CW, PicsArt, and Yummly, have successfully integrated App Invites to enhance their growth strategies by leveraging social sharing and word-of-mouth referrals. The toolkit also facilitates streamlined Android install flows and provides insights through Google Analytics to measure the effectiveness of the invitations, all designed to simplify the creation of user referral and onboarding processes across platforms.