Google URL Shortener links will no longer be available [updated]

Google has revised its plan regarding the discontinuation of goo.gl URL shortener support, now preserving actively used links rather than deactivating them after August 25, 2025. While any unused links that showed no activity in late 2024 will still be deactivated, users are advised to transition to other URL shorteners if they receive warnings that their links will expire. The URL shortener service was initially deprecated in 2018 due to shifting trends in internet content discovery and the emergence of alternative services. Even so, goo.gl links created through Google apps will remain functional. Starting August 23, 2024, some goo.gl links will display an interstitial page indicating the impending deactivation, potentially disrupting current redirect flows and social metadata displays. To mitigate these disruptions, users can suppress the interstitial page by adding a specific query parameter to their links. Google encourages users to transition their links and reach out to Firebase Support for assistance if needed.

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