Google Apps Script: Tracking add-on usage with Google Analytics

Romain Vialard, a Google Developer Expert, discusses how developers can utilize Google Analytics to track and enhance the performance of their Google Sheets, Docs, and Forms add-ons. He highlights the limitations of using cookies in Google Apps Script due to their non-persistent nature and suggests using localStorage to maintain more consistent user metrics. Vialard also recommends employing the Google Analytics Measurement Protocol to track user interactions when add-ons run via triggers without a dialog or sidebar. For more accurate user tracking, he advises using the User ID feature in Google Analytics, which is unique to each authenticated user, instead of relying solely on Client IDs. Additionally, the potential of custom dimensions and metrics for gaining deeper insights into user behavior is emphasized, as demonstrated by the Yet Another Mail Merge add-on, which adapted its email sending limits and introduced a referral program based on analytics insights, resulting in increased revenue and user growth.

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