Get your app in the Google index - and be ready for the future of Search

In September 2014, Google emphasized the importance of App Indexing, a feature that allows apps to be indexed like websites, enhancing their discoverability and user engagement. Initially launched with a select group of developers in October 2013, App Indexing was made available to all Android developers by June 2014, enabling them to integrate app deep links into search results. This capability aims to bridge the gap between web and app content, addressing user frustration with siloed app content and enhancing the ability to find and interact with information seamlessly. By implementing deep linking and verifying their websites with Google, developers can drive app re-engagement and leverage query autocompletions in the Google app through the App Indexing API. The initiative reflects Google's ongoing effort to evolve search by making app content more accessible, reminiscent of its early mission to index the web in 1998, and was discussed in depth during a session at Google I/O 2014, highlighting its potential for transforming how users discover and interact with app content.