DoubleClick’s ‘Mobile Bootcamp’ for app success

Mobile app usage has surged by 90% over the past two years, now making up 77% of the total increase in digital media consumption, with users spending an average of 37 hours per month on apps. This trend offers publishers significant opportunities for engagement and monetization through mobile platforms. To capitalize on these opportunities, DoubleClick has provided research and best practices aimed at reaching, engaging, and monetizing app audiences. The DoubleClick for Publishers 'Mobile Bootcamp' blog series outlines four key strategies for app success: growing app audiences, engaging users, ensuring high app quality, and effective monetization.

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