Dito Directory - Matching Customer Demand with Google Cloud Technology

Dito, an IT services company founded in 2007, capitalized on its experience as an early Google Apps Authorized Reseller to develop the Dito Directory for Google Apps, addressing the client need for better shared contact management. Recognizing the limitations of Google Apps' API-based approach for many small organizations, Dito created a cloud-based solution on Google App Engine, which integrates smoothly with Google products like Google Web Toolkit and the Google Apps APIs. The development of Dito Directory, Dito's first venture into app development, was completed by two developers in under four months and launched on the Google Apps Marketplace, where it quickly gained traction with nearly 1000 installations. The success was achieved with minimal marketing effort, leveraging Dito's existing customer base and the marketplace's popularity. The cloud-based nature of their application allows for easy updates and continuous improvements based on customer feedback, ensuring the app evolves in line with user needs. Dito's presence at Google I/O, including a showcase at the Developer Sandbox, provides an opportunity for further engagement and feedback, while attendees can win the paid version of the app and other prizes.

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