Developers go big for business at Google I/O 2010

At Google I/O 2010, there was a significant emphasis on developing software for businesses, focusing on building and selling apps in the Marketplace, customizing Google's apps, and creating internal apps. The event featured notable announcements such as the launch of Gmail contextual gadgets, enhancements to Google Apps Script, Google App Engine for Business, and a partnership with VMware. Google Wave was made available in Google Apps, and Exchange support was introduced in Android 2.2. More than a dozen technical sessions catered to the enterprise sector, with over 20 vendors showcasing their products in the Enterprise Developer Sandbox. Sessions covered topics like automating business processes with Google Apps Script, selling cloud apps in the Google Apps Marketplace, and creating Gmail contextual gadgets. Google also shared insights on running corporate applications on App Engine and strategies for converting free users to paying customers in a Freemium model. Videos of these sessions were made available, highlighting the strides made by the enterprise developer community.

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