Designing for the Google Assistant on Smart Displays

Smart Displays, a new category of devices featuring Google Assistant, have been released in major US retailers, offering a blend of voice and visual interaction to enhance user experience. These devices allow developers to create Actions that combine natural conversation with immersive visuals, thereby improving the communication of complex information and brand representation. Developers can now use rich responses with visual elements such as basic cards, lists, tables, carousels, and suggestion chips, along with custom themes to design visually engaging and efficient interactions. Existing voice-centric Actions for Google Assistant are compatible with Smart Displays, but incorporating rich responses is recommended to enhance user engagement. Resources and tools are available for developers to customize and test their Actions, and a community program offers incentives like Google Cloud credits and merchandise.