Coffee With a Googler: Learn about App Indexing and Search

In a 2015 episode of "Coffee with a Googler," Laurence Moroney discusses the benefits of App Indexing with Jennifer Lin from the App Indexing team, highlighting how it enhances mobile app visibility in Google Search. App Indexing allows mobile users to be directed from search results directly into the app if it's installed or through an install process if it isn't, thereby increasing app installs and user engagement. Jennifer Lin shares success stories, such as the Daily Mail's 22% boost in search impressions and Tabelog's 63% increase in search impressions, illustrating the effectiveness of deep linking. The episode includes demonstrations of the user experience for both installed and non-installed app scenarios, and further resources for App Indexing are available on the Google Developers site.

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