Campaign Anomaly Detector

Campaign Anomaly Detector is an unofficial, open-source tool developed by gTech team members at Google, designed to enhance the capabilities of the original Account Anomaly Detector by allowing advertisers to define and detect metric anomalies in their campaigns. Available on GitHub, this solution encourages community contributions to its ongoing development. The tool offers features such as selecting entities to monitor, defining time periods for comparison, choosing key metrics and thresholds for anomaly detection, and setting up email alerts for identified anomalies. It integrates with Google Sheets for configuration and uses a Data Studio dashboard for visualizing results. Although experimental and unsupported, it is intended for illustrative purposes without any warranty, and users must assume all associated risks when deploying it.

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