Building better products for new internet users

Google's Next Billion Users (NBU) initiative, launched in 2015, aims to bring billions of new users online, with expectations of an additional 1.2 billion users in the next four years. At the I/O event, the NBU team presents sessions focused on creating technology that is inclusive and representative of these new users, emphasizing the need for diverse data collection and understanding the unique experiences of novice internet users. One session, led by Mike Knapp and others from Google's NBU and Responsible AI teams, discusses a crowdsourcing app called Task Mate to gather data from underrepresented communities, enhancing inclusivity in AI products. Another session, featuring Nicole Naurath and Neha Malhotra, explores how design elements influence novice users' experiences and proposes a framework for developing user-friendly products for them. Additionally, Andy Volk and John Kimani highlight Africa’s burgeoning developer ecosystem, showcasing the continent's role in digital transformation and the increasing demand for African developers.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.